In a world where templates, automated design tools and AI-generated content are becoming increasingly common, standing out has never been more important. While these tools can be useful, they often lead to brands looking and sounding remarkably similar to their competitors, losing the unique identity that makes them memorable. Great design isn't about following trends for the sake of it - it's about understanding who you are, what you represent and how you want to be perceived.
The projects featured on this page showcase the organisations I've had the privilege of working with across sport, business and community sectors. Alongside examples of the creative work produced, you'll find the story behind each client, the challenges they faced, and the journey we took together to create content that was authentic to their brand and engaging for their audience. Whether developing a visual identity, creating social media campaigns, or producing promotional materials, my focus is always on delivering design that feels distinctive, purposeful, and true to the organisation it represents.
Every client is different, and that's exactly how it should be. My goal is not to create content that looks like everyone else's, but to help organisations build a visual presence that people recognise, trust, and remember.
Case Studies
Cognacity
Mental Health, Wellbeing & High Performance Specialists
Social Media Campaigns | Event Marketing | Corporate Design | Event Photography
Produced a suite of branded social media graphics supporting a major sporting partnership announcement, alongside the design and delivery of mental health awareness social media campaign graphics and a premium invitation for an exclusive corporate networking event.
Invest in Huntingdonshire
Economic Development Team, Huntingdonshire District Council
Social Media Campaigns | Content Marketing | Digital Communications | Event Photography
Delivered a broad range of digital content including social media graphics, infographics, and video assets supporting business events, campaigns, and national awareness initiatives. Also managed LinkedIn content, newsletters, and website news updates, helping to strengthen engagement with the local business community while increasing reach, interaction, and visibility across multiple digital channels and maintaining a consistent and professional brand identity.
St Neots Town Football Club
Semi-professional football club based in Cambridgeshire, competing in the English non-league system
Matchday Photography | Social Media Content | Print & Editorial Design
Alongside matchday photography, supported the club’s wider visual communications through the creation of branded graphics for matchday announcements, fixtures, player updates, and interactive social media content. Designed assets for use across social media, the club website, printed programmes, and local journalism, helping to strengthen the club’s visual identity and increase engagement with supporters. The work focused on producing consistent, eye-catching content that promoted both on-pitch activity and wider club messaging across multiple platforms.
Gibraltar Rugby Football Union
The Gibraltar Rugby Football Union is the governing body for rugby union in Gibraltar, overseeing national representative teams, domestic competitions, player development pathways, and the growth of the sport across the territory.
National Team Communications | Social Media Management & Content | Tournament & Competition Promotion | Matchday Photography
Supported the Gibraltar Rugby Football Union through the creation and management of branded digital content across its Men’s National Team international fixtures, Women’s Rugby, Academy and Youth programmes, Veterans Rugby, domestic league and cup competitions, and corporate tournaments. Designed matchday graphics, squad announcements, results, promotional campaigns, and engagement-focused content while managing multiple social media platforms across the organisation. Also provided matchday photography to support live coverage and post-match communications, helping to strengthen the visibility and identity of rugby in Gibraltar at every level of the game.
Gibraltar 7s Rugby Festival
Brand Development | Event Marketing | Tournament Photography
The Gibraltar 7s Rugby Festival is an international rugby sevens tournament that brings together teams, sponsors, and supporters from across Europe for a weekend of elite and social competition, entertainment, and networking.
Supported the successful rebrand of the Gibraltar 7s Rugby Festival, helping to develop a refreshed visual identity that strengthened the tournament's presence across digital and promotional channels. Managed the festival's social media activity while creating branded event graphics, promotional campaigns, sponsor content, and engagement-focused posts before, during, and after the event. Alongside content creation, I provided tournament photography throughout the festival, capturing key moments on and off the pitch to support live coverage, media relations, sponsor activation, and future event promotion.
Cambridgeshire & Peterborough Combined Authority
Corporate Design | Event Marketing | Print & Digital Communications
The Cambridgeshire & Peterborough Combined Authority is a regional public sector body focused on driving economic growth, infrastructure development, and investment across Cambridgeshire and Peterborough.
Created branded corporate event graphics and printed materials to support the Economy & Growth team’s business engagement activity. This included the design of promotional assets, event collateral, and supporting materials used across conferences, stakeholder events, and regional initiatives, helping to present a consistent and professional visual identity aligned with the Combined Authority’s wider strategic communications.
